Network Summit 2012 – Workshop notes – Communication #ns2012

Communication – Josh Brower

4 sections within communication that we rotated between. Discussional workshop.

– Social Media – what role does social media play in your church?

  • Website, one main Facebook page for our church,
  • Social media extends your reach and allows them to interact in ways you may not be able to reach any other way.
  • Importance of staying with one social media site and doing it well.
  • Frequency is key. Keep up with it.
  • Think about your personal experience with social media.
  • If you’re going to do it, do it well.
  • It’s your online ministry.
  • Consistency + Time = Trust.
  • You’ll build trust when you have consistency with time.

– Follow up – with attenders. Why is follow up with attenders important?

  • Community.
  • Relationships.
  • Trust.
  • Communication cards.

What do you find are the most effective ways of communication?

    • Post card.
    • Personal touch, greet them and talk with them.
    • Hand written notes.

Set the expectations with communication cards..we’re not going to call you. Communicate what you’re going to do/not going to do.

Do you follow up with people who missed a week?

    • Try following up with just one person who you missed seeing at first.

Follow up builds the community, the trust.

Utilize the kids ministry. How can you use the information you collect with kids information.. Could send birthday cards to the kids, etc.

Have the right people doing follow up.

Follow up makes people feel known.

Communicate the expectations and follow up with that. Communicate what the follow up will look like (calling, send a card, etc)

– Storytelling – Are stories important? If so, if not, why?

  • You tell a story – you touch someone in the heart.
  • Ask ahead of time if you can use their story.
  • Builds connection and community when you tell stories.

How can we use stories to help people take next steps?

    • Practice telling stories.
    • Use stories to help inspire action.
    • Maybe use images or a visual to help with storytelling, even use music. With permission.
    • When you really believe what you’re saying.. Make it really sound like you believe it.
    • Conversations.
    • Can use videos. Allow the volunteer or congregant to tell the story .. record the video, or interview them on stage.
      • Using a video is controllable with time. You can control the length.
    • Facts tell. Stories sell.
  • How can you use stories to set up information so it’s heard..
  • Windows and mirrors. A good story is told when someone reveals something about themselves.

– Leading Towards Action – communicating towards next steps

  • Barefoot Sunday – had everyone bring a pair of shoes on a particular weekend.
    • They used images to show the congregation who they were giving shoes to. Showed pictures of those in the orphanage.
  • Each weekend we’re trying to “sell” something.
  • Communicate implications. Make it real to them. ..Like the Barefoot Sunday, they came barefoot and had to think about being barefoot. How it could affect me and how it could affect others.
  • SPIN Selling –
    • S.ituation,
    • P.roblem,
    • I.mplication,
    • N.eed pay off
  • Be bold. Your personal boldness will lead people to action. Be bold in your faith and let that represent the way you communicate.


*These are simply my notes and may or may not have been their exact words. 


Posted on September 18, 2012, in Conferences, Webinars & other. Bookmark the permalink. Leave a comment.

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